Go Anywhere. Do Anything.
This isn’t just a slogan; it is a way of life; The Jeep life.
The Jeep badge stands for more than a brand. In truth, it’s a badge of honor.
Jeep Vehicle owners have been well-versed with this fact for decades now. But as the newest models and concepts of Jeep like the Jeep Compass, Jeep Wrangler and the Jeep Grand Cherokee continue to attract and uphold the passion for driving, here we explore the story of the making of a brand that successfully caters to the most popular automobile segment in the market.
Before we delve deeper into the story make sure you book your Jeep test drive today at an authorized Jeep showroom in Bangalore near you to experience the legendary history of the automobile brand
So, this story dates to 1940, in Butler, Pennsylvania, when Jeep set out to become one of the most iconic American brands with the Willys Quad and would consistently rival any product on the market today.
Prior to 1940 the term “jeep” had been used by the U.S. Army as a slang for new recruits or vehicles, but the World War II “jeep” that went into production in 1941 specifically tied the name to this light military 4×4, arguably making them the oldest four-wheel drive mass-production vehicles now known as SUVs.
Jeep was born out of the Army’s need for a vehicle that could replace both the horse and the motorcycle as a general-purpose transportation device, to create an entire line-up of Jeep vehicles, marking the beginning of Jeep’s transition into a standalone brand.
This was followed by the rolling out some eye-catching designs, including a Jeep station wagon in 1946, a Jeep pickup truck in 1947, and the Jeepster, a small convertible designed to look more like a conventional car. The concept of more car-like Jeeps was only revisited again decades later in the form of Jeep’s first crossovers.
As a brand, Jeep started in 1987, as a subsidiary of the Italian American corporation, ‘Fiat Chrystler automobiles’, with product range consisting solely of sport utility vehicles – both crossovers and off-roading vehicles.
For 75 years, the Jeep brand has been indelibly linked to freedom, adventure, authenticity and passion. The brand’s unwavering commitment to strength and meaningful engineering has helped forge an extraordinary, uncommon bond between the vehicles and their owners.
The 1980s saw the introduced of two significant Jeep models. The first was the XJ-generation Cherokee, which came along in 1984. The XJ remained in production with some alterations until 2001, when it was replaced by the Liberty.
Jeep evolved with the constant changes of modern eras without deviating from their roots, subsequently developing one of the most loyal “cult followings” of a vehicle today.
Jeep’s legendary off-road capabilities and performance are unmatched making it popular as the consumer’s choice as an all-terrain, all-weather and all-season vehicle. Whether for the extreme off-road experience or a novice Sunday driver, seeking the thrill of driving off the beaten path.
From the Jeep scrambler in 1982 to the latest Jeep Compass Trail hawk in India, Jeep has come a long way in its journey.
If you are still new to the legend of the Jeep vehicles, visit your nearest Jeep dealers in Bangalore to test drive and explore the range of vehicles and choose your best fit.